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The purpose of More Art, Inc. is to promote and showcase
the arts and artists, including the performing arts and the visual arts,
stage and film, and reach into the community with educational programs promoting the arts. We launch artists.

Address: 10722 White Oak Ave. Suite 4, Granada Hills CA, 91344
Email: moreartinc@yahoo.com
Phone: 818-428-1377

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Michael Lewis and Alison Robinson, Directors and Co-Founders of More Art, Inc.


THE BEST THING IN THE WORLD
by
Michael Lewis

Once upon a time, my parents took me to see the original Broadway production of "The Music Man" -- my first real, live stage show. Miraculous! Electrifying! A locomotive right on the stage! A marching band! A parade! But the most amazing thing to me was the audience -- the effect that show had on the audience.

Simply put, they were happy. When people are happy they don't hurt one another. When people are happy they don't argue or glower or suffer from despair or the laws of physics. A two-and-a-half hour aesthetic experience in a large semi-lit chamber had accomplished this feat, and I never forgot it. The power of art.

In my work as a professional writer I have come in contact with many artists. Artists are people, only more so. Because Life is the essential raw material of artists -- be they sculptors, performers, painters, writers, directors, or whichever -- they involve themselves more with Life than other people. They communicate some teaspoon or cup or hundred gallon vat of Life with every piece of art they create.

For that reason what an artist does with his art is vitally important. An artist capturing the heart of his or her audience is achieving a victory far more complete than the conquest of an empire. An artist is a warrior who causes effects on an audience. And with today's instantaneous global communication, those effects could morally cripple an entire culture in a matter of decades or just as surely create a new age of enlightenment and grace. Which it will be is in the hands of the artist.

When Alison and I first conceived of More Art, we wanted, simply and shamelessly enough, just that: More Art. More singing, more writing, more dancing, more dreaming.

More gazing at the sky and seeing more than the weather.

More painting, more images, more forms, more beauty.

More inspiration, which in turn begets more living, more hoping, more understanding.

In short, with More Art, we are putting in our two cents in the hopes of lending our voice to the best thing in the world: CREATING

The future is an empty canvas to paint on, a great unwritten novel to contribute to, a glorious musical with a finale not yet conceived.

To create the future is quite a project to undertake. Yet artists everywhere are knowingly or unknowingly already creating that future by putting their ideas and images into the free air.

We who breathe that air can help them create with a free and light heart, a future of which we can be proud.

Come create with us!


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WHY MORE ART??

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Michael Lewis and Alison Robinson, Directors and Co-Founders of More Art, Inc.


THE BEST THING IN THE WORLD
by
Michael Lewis

Once upon a time, my parents took me to see the original Broadway production of "The Music Man" -- my first real, live stage show. Miraculous! Electrifying! A locomotive right on the stage! A marching band! A parade! But the most amazing thing to me was the audience -- the effect that show had on the audience.

Simply put, they were happy. When people are happy they don't hurt one another. When people are happy they don't argue or glower or suffer from despair or the laws of physics. A two-and-a-half hour aesthetic experience in a large semi-lit chamber had accomplished this feat, and I never forgot it. The power of art.

In my work as a professional writer I have come in contact with many artists. Artists are people, only more so. Because Life is the essential raw material of artists -- be they sculptors, performers, painters, writers, directors, or whichever -- they involve themselves more with Life than other people. They communicate some teaspoon or cup or hundred gallon vat of Life with every piece of art they create.

For that reason what an artist does with his art is vitally important. An artist capturing the heart of his or her audience is achieving a victory far more complete than the conquest of an empire. An artist is a warrior who causes effects on an audience. And with today's instantaneous global communication, those effects could morally cripple an entire culture in a matter of decades or just as surely create a new age of enlightenment and grace. Which it will be is in the hands of the artist.

When Alison and I first conceived of More Art, we wanted, simply and shamelessly enough, just that: More Art. More singing, more writing, more dancing, more dreaming.

More gazing at the sky and seeing more than the weather.

More painting, more images, more forms, more beauty.

More inspiration, which in turn begets more living, more hoping, more understanding.

In short, with More Art, we are putting in our two cents in the hopes of lending our voice to the best thing in the world: CREATING

The future is an empty canvas to paint on, a great unwritten novel to contribute to, a glorious musical with a finale not yet conceived.

To create the future is quite a project to undertake. Yet artists everywhere are knowingly or unknowingly already creating that future by putting their ideas and images into the free air.

We who breathe that air can help them create with a free and light heart, a future of which we can be proud.

Come create with us!

SUPPORT THE ARTS SIMPLY BY EATING!

Yes!!
Every time you shop at Ralphs Supermarkets and use your Ralphs Rewards Card, a portion of your grocery bill can go right to More Art, Inc!
We are one of the designated non-profit organizations that benefit from Ralphs Community Contribution Program.
Here's how you can participate in just 9 fun steps!!

1. Go to ralphs.com
2. Click on the "Services" tab at the top.
3. On the drop down menu, click "Community Contribution"
4. On the resulting page scroll down to "Enroll"
5. You'll now be prompted to either sign in on the left, if you already have a log in email and password, or to create one on the right (click on "sign up today")
5a. For a new account, just follow the prompts with your contact info, etc. They will send
you an email with a link to click verifying your email address. Then once done, they
will direct you back to ralphs.com to log into your new account. Then proceed with
Step 2 onward!
6. Once you're logged in you'll be directed to the "Community Contribution Program"
7. Write "More Art" under "Find your organization" and click "search"
8. When our name pops up, click the little circle in front of it to select it
9. Click Save Your Changes -- and you're done!!

SPECIAL NOTES:

A) IF YOU HAVE NO RALPHS REWARDS CARD:
Just ask for one at your local Ralphs, and fill it out right there. After one use you will be
permitted to log in and register it as above

B) IF YOU'VE LOST YOUR CARD AND/OR SIMPLY USE YOUR PHONE
NUMBER INSTEAD OF A CARD:
Just phone 800.660.9003 and they will give you your Ralphs number.

C) IF YOU HAVE THE OLD RALPHS CLUB CARD:
You need to get the new Ralphs Rewards Card. Just follow the steps in #A above!

MORE ART IN THE NEWS!

(The following is an article from the January 26, 2010 LA Daily News)

PROUD TO BE ADVOCATES FOR THE ARTS
by
Troy Anderson, L.A. Daily News Staff Writer
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Photo by David Crane

A professional jazz singer, Cathy Segal Garcia understands the important role of the arts in society.

That's why she agreed to chair the advisory board of the recently formed nonprofit organization, More Art Inc., which showcases and promotes artists and their work in the San Fernando Valley.

"I've been an artist all my life and I really do believe the arts are a gift for people," said Segal Garcia, a 56-year-old Granada Hills resident who also works as a voice teacher and coach, composer, recording artist and event producer.

"It helps them escape the drudgery that people can come up against, and also the act of creating is really very healing and healthy. So, for those reasons, I think it's really very important."

Segal Garcia, Oscar nominee Karen Black ("Five Easy Pieces", actress Judy Norton ("The Waltons") and a roster of other local celebrities and dignitaries will headline the ribbon-cutting Wednesday at More Art's new Granada Hills home.

Other advisory board members expected to attend include character actor Jim Meskimen ("Apollo 13" and "Frost/Nixon"), Johnny Lewis ("Sons of Anarchy") and Grammy nominee Harriet Schock ("That Ain't No Way To Treat A Lady.") Schock will perform at the free event in More Art's newly refurbished "Stage One."

"The whole purpose of this is to showcase all the arts and give the artists and performers a bit of a leg up on their careers," said Michael Lewis, a screenwriter and playwright and co-director of More Art. "We've been doing concerts with established performers and showcases with people who are not quite so established - young talent, new talent or struggling talent."
Currently, More Art is doing a regular program of workshops by professionals - songwriting, career-building, screenwriting, acting, drawing and children's books. The venue also includes a small gallery where artists can display their work.

More Art wants to help people do "more singing, more writing, more dancing, more dreaming ... more painting, more images, more forms and more beauty." In short, More Art wants to inspire more art, "which in turn begets more living, more hoping, more understanding," according to its Web site.

"We are trying to get everything in - visual arts and performing arts," said Lewis, who wrote the screenplay to "The Seventh Coin" starring Peter O'Toole. "I think the only thing we haven't had so far is juggling."

In the last six months, the organization has put on eight concerts and several teen and young adult showcases covering jazz, rock, blues and the classics.

"We're delighted that the community has responded so warmly to us," said co-director Alison Robinson, an award-winning poet who was nominated for the national poet of the year in 2007. "They love that live entertainment is back in town and right around the corner."

Since the closure of the Granada Theatre a few years ago, Granada Hills has largely been devoid of live entertainment, Lewis said.

"It's a beautiful community and it really needs to have its own live entertainment," Lewis said. "The community really needs to have support groups for its arts and artists."

For Segal Garcia, the new arts venue will provide the community with an opportunity to get to know its artists and performers, will help artists keep connected to the arts and reveal the power of art - the happiness it brings to people.

"People need the arts," Segal Garcia said. "It's not only a healing tool, but it teaches you something about how to live. It's important for everybody to have the arts in their lives and to be touched by it."


The two celebrities are on the Advisory Board of the recently formed non-profit organization which is dedicated to the showcasing and promoting of the arts and artists in the San Fernando Valley.

The celebrity Advisory Board also includes multi-Grammy Award winner, Chick Corea, who will be unable to attend due to his concert schedule. Advisory Board members expected to attend the ribbon-cutting include veteran character actor Jim Meskimen ("Apollo 13," "Frost/Nixon") and Johnny Lewis ("Sons of Anarchy") as well as Grammy nominee, Harriet Schock, composer of "That Aint No Way To Treat A Lady," who will also perform at the event in More Art's newly refurbished "Stage One."

"We call it 'Stage One' because it literally is that -- our first stage," says More Art co-director, Michael Lewis, himself a produced screenwriter and playwright. "We expect to move on up from there as we expand our reach into the community. Right now we're doing a regular program of workshops by professionals -- songwriting, career-building, screenwriting, acting, drawing, children's books -- you name it. "

Adds co-director Alison Robinson, "We've already done 8 concerts and several teen and young adult showcases in just under half a year -- covering Jazz, Rock, Blues and the Classics. We're delighted that the community has responded so warmly to us. They love that live entertainment is back in town and right around the corner."

More Art, which is a member of the Granada Hills Chamber of Commerce, reaches out directly to Valley artists and performers and anyone who wishes to simply help out. "We're the new kid on the block right now," says Lewis, "so we appreciate all the help we can get."

Adds Robinson, "We love what we do here. We feel like we are injecting that much more life into the world every time we produce a show or help someone achieve their artistic goals through our workshops."

CALENDAR OF EVENTS

OPEN AIR OPEN HOUSE!
Friday Night May 2nd 7:00-9:30:
We have MOVED (!) a whole BLOCK North (so bundle up!) to 10722 White Oak Avenue Suite 4, Granada Hills, CA 91344, and we would love to see you see us at our new digs!
Drop by between 7 and 9:30 Friday night May 2nd for coffee and desserts, and maybe a little night music, too! Our new place features a lovely garden plaza -- hence it is an "Open Air" Open House, inside and outside!
See you then!

TRIVIA CORNER

Tracy responded with the condition that if he accepted the role that he be allowed to kill Batman. For some reason this did not sit well with the show's producers and they opted for the less demanding Burgess Meredith instead.

WEEKEND WORKSHOPS WITH PROFESSIONALS

From time to time we are delighted to welcome a working professional from the performing or visual arts -- someone who is working and succeeding in their chosen career, who will impart his or her hard-earned wisdom.

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Find out what is successful in creating your career as a musician, writer, painter, photographer, actor, whatever is your chosen field. And, even more importantly, find out what pitfalls to avoid!

Past workshops have included Grammy-nominated songwriter, Harriet Schock ("That Aint No Way To Treat A Lady") sharing her secrets of creating her work and her business; Los Angeles singing legend and vocal coach, Cathy Segal-Garcia; and many others.

Keep tabs on this website for upcoming workshops!

ADVISORY BOARD

We are delighted and honored to have such a distinguished group of show business personalities on our Advisory Board, a real cross-section of most of the arts which we seek to represent.

VIDEO PERFORMANCES AT MORE ART

From bands to solo performers, from unknowns to Grammy nominees, from classical to Heavy Metal, More Art's stage has seen them all! The videos below provide a sampling of some of the talent that has honored our place. Enjoy! And come back again -- we expect this page to be constantly changing!
Phone: 818-428-1377 © More Art Inc. 2011. A non-profit organization. Email: info@moreart.us